02
Jan
Eureka! Re-branding
  • Evert Lamb
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After years of successful furniture assembly, Eureka has evolved their services to include Delivery, Assembly and Installations. We wanted to evolve the branding to include these new services. Along with a new logo, there is all new collateral, including business cards, letterhead and invoices, as well new items, such as, uniforms, vehicles and web elements. The new services are represented on all collateral and across the new website. A custom set of icons visually represents the services and a new…

23
Dec
G Adventures
  • Evert Lamb
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Travel can be a force for good and has the potential to be the greatest form of wealth distribution the world has ever seen. G Adventures wants to take you on the trip of a life time, to some of the most inspiring places on earth and meet the people who live there. At G Adventures, we believe that true travel experiences can happen anywhere. By getting off resorts and into the local community, you will help preserve local traditions…

22
Dec
Monarch Treks
  • Evert Lamb
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Monarch Treks is committed to the idea that bicycle technology has the potential to liberate people of their physical burdens without relying on unsustainable forms of energy and locomotion. Not only is a bicycle an efficient and adaptable tool for transportation, but its constituent parts can be reconfigured to create to perform a multitude of other tasks. The bicycle as a means to a better, cleaner, more humane society is a central tenet of the Monarch Treks ethos. The bicycle…

21
Dec
Fokus Race Co.
  • Evert Lamb
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Fokus Race Company is based out of downtown Toronto. We are a group of competitive individuals, from all different backgrounds in racing, based around cycling, running and triathlon. Backed by some of the most reputable and established companies in the industry, we aim to bring our race ideology and tactics to a broad range of people. Utilizing our own resources and the resources of our partners, we will change the lives of everyone we work with. Our goal – RACING,…

20
Dec
Tequila Tromba
  • Evert Lamb
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The Tromba drinking experience is one of pure refreshment. Whether you are enjoying Tromba straight or in a cocktail, this idea of ‘refreshment in tequila’ is key to a new way of thinking about and drinking tequila. With fresh botanical aromas, a sweet, floral and delicate flavor profile, and smooth finish, Tromba is the embodiment of refreshment in tequila. Tromba recently launched their first Mixology Handbook. I created a unique look for the collateral to accompany the Tasting and Launch in…

19
Dec
Thoora
  • Evert Lamb
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Thoora has redefined how we get news. They take the online blog entries from millions of sources, including Traditional Media, Bloggers and Twitter, then calculates and ranks them. These stories are then rated and ranked according to what story is receiving the most “BUZZ”. I proposed taking their website and creating a hybrid app/website. A program that is downloaded to the users device, computer/iPhone/iPad/Mobil Device, and is constantly updated with all the relevant changes in the Thoora World. This “App”…

18
Dec
Eureka!
  • Evert Lamb
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Eureka! Furniture Assembly is a new company that will come to your house and assemble your new furniture, as the name suggests. They will also help set up home theaters, sterios or any other confusing assembly projects that you thought you could do yourself. They are very quick with fast turn around times, great rates and friendly service people.      

17
Dec
Fourth Floor
  • Evert Lamb
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Fourth Floor Distribution grew out of a need to get European bikes from their factories into Canadian and American stores. We created this company from scratch in 2007. This means setting up a full North American Dealer Network with over 60 stores, Importing and Exporting, Warehousing and Warranty. This was all done by myself and two others, Eric Kamphof and Donny Fairborn. I had the opportunity to take a brand new product and introduce it to North America. I created…

16
Dec
Curbside Cycle
  • Evert Lamb
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Curbside Cycle is a bicycle lifestyle boutique store in Toronto. When I started work there in 2004, it was a shop with no clear brand or style. We quickly realized that our market was eager for proper city bikes. We searched tirelessly for the proper bike that our customers were looking for, with several failures before success. We found that to get an upright, durable and stylish bike, we had to go to Europe. Curbside continues to cater to the…

15
Dec
Afterglow Theatre
  • Evert Lamb
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The company works in a collaborative process to create original work that sparks the imagination. From the early developmental stage the playwright, director, actor, and designer all input ideas to clarify the story behind the text. Afterglow Theatre members share an interest in local stories and are dedicated to producing Canadian work.