Sapporo Beer has been brewed since 1876. Originally set up by Seibei Nakagawa in Japan, their North American brewery was established in 1984, and now produces three distinct types, Premium, Reserve and Light.
These ads were meant to represent the Craft Brewery style that that Sapporo has become famous for. Using the imagery of classic Japanese art, Origami, combined with traditional power animals, ( the Koi, Dragon and Crane) I made some inspiring “Label Art”. This represents tradition, craft, pride, dedication all using recognisable Japanese style.