Fourth Floor Distribution grew out of a need to get European bikes from their factories into Canadian and American stores. We created this company from scratch in 2007. This means setting up a full North American Dealer Network with over 60 stores, Importing and Exporting, Warehousing and Warranty. This was all done by myself and two others, Eric Kamphof and Donny Fairborn.
I had the opportunity to take a brand new product and introduce it to North America. I created the Fourth Floor brand identity, including logos, catalogues, promotional material, multiple websites and even designed two bikes for Batavus, our flagship brand out of Holland.