Bikes On Wheels started out life as a co-op in Kensington Market, a small independent community in Downtown Toronto. After being purchased by Sean Killen in 2009, I came on board to help rebrand and reinvent the tired shop.
Sean had a vision for Bikes On Wheels, to bring the shop back to the glory days of friendly, personal sales and service for all cyclists. We represented this with a complete brand overhaul ( logos, business cards, website, race jerseys, etc.) as well as a redesign of the interior of the store.