Archive for ‘Strategy’ Category

20
Nov
G Adventures The Outpost: Melbourne
  • Evert Lamb
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G Adventures recently relocated it's satellite office in Melbourne, Australia to a traditional office building in the cities downtown financial district. With a growing number of staff, including departments for local operations, sales and marketing, they were in need of a larger space with better connectivity for staff and a better brand experience. The building itself sets the tone for the entire office with polished concrete floors and large windows with original architectural features. We added the G Adventures experience…

01
Jan
G Adventures Tradeshow Experience 2019
  • Evert Lamb
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For 2019, G Adventures has taken a new approach to their trade show experiences and has partnered with H-Line to develop an all new booth. The H-Line Panoramic system is a modular set of aluminum frames that can be configured in infinite ways  and covered with fabric panels and customizable accessories. One booth can be re-configured to suit many different footprints from small to large, and some or all of the fabric can be swapped out to target a new…

01
Oct
G Adventures Gear Shop
  • Evert Lamb
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G Adventures produces a broad range of items designed to be used by passengers on trip. The Gear Shop was created to help get those products to the people who need them. The time between booking your trip and travelling can be nerve racking. There are many unknowns, so any chance to help calm those nerves is a blessing. G Adventures can help by providing relevant information at the right time, and this includes what you need for your adventure.…

21
Jul
G Adventures Base Camp: Toronto
  • Evert Lamb
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G Adventures head office is located in Toronto, Canada. They are quickly growing and need to expand their capacity. Previously occupying 3 full floors, they are now taking all 5 floors of their downtown brick and beam building. Major renovations were planned by perforating the front facade with large windows and opening up the main floor to create a single flow down to the lower level. Meeting rooms and facilities are places in the lower level and communal work space…

17
May
G Adventures Gear
  • Evert Lamb
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The opportunity to create a line of Adventure travel clothing and accessories was too great. G Adventures Gear came as a solution to a problem of having to outfit our trips with quality branded gear. Our people in the field needed clothing that performed well in all climates but also created global consistency. By planning outfits with manufacturing cycles, we rolled out a broad range of clothing that suited every situation for all trips around the globe. Products and gear…

10
Feb
Office Design Philosophy
  • Evert Lamb
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What creates great company culture? The people and the environment. Designing for a global company presents challenges. What we found is that we have more similarities than differences. We all share a familiar state of mind and philosophy for how we want to work with each other. Our business is run on two core beliefs: Happiness and Freedom. Both go hand in hand and one can't exist as the other. G Adventures has created a culture of communication, creativity and…

15
Dec
G Adventures The Gate: Berlin
  • Evert Lamb
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The Gate is the newest office G Adventures has opened. Serving mainland Europe, this office primarily functions as a marketing base, but also runs trip operations, sales and finances. The building is a typical low rise in Berlin, with revived parquet floors, arched ceilings and large wood framed windows. We added a handful of meeting rooms with glazed fronts to help add some personality. Modular furniture was key to adapt to different uses, from large art shows and social gatherings to…

23
Jun
Boats & Busses
  • Evert Lamb
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G Adventures owns and contracts many types of vehicles around the globe. These boats and busses form an integral part of on trip operations and are often though of as a member of a trip. Not only do they transport from place to place, but they are the vessel to take you to some of the most inspiring places on earth. Our boats range from mid size Expedition cruise ships to small island hoping yachts. We look at them all…

15
Mar
G Adventures The Frontier: Boston
  • Evert Lamb
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G Adventures newest office is in Boston, U.S.A. on the street level of a low rise office building. Looking to incorporate  local flair and Americana as their underlying theme, me created individual spaces that all share a familiar feel. Control of flow through the open space office was important to keeping workers in an environment that promotes productivity with the surrounding excitement by staff and visitors. Large windows along the front wall add a light airy feel with accent lighting…

01
Jan
G Adventures Tradeshow Experience 2017
  • Evert Lamb
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For 2017, we had a unified goal for all our global trade shows, gain leads. This single purpose united our global marketing strategy for the year and allowed us to make a very strategic booth system that would funnel people in and through as efficiently as possible. With very tight regional budgets, we worked with items readily available around the world, Ikea. This was als the year where we introduced video in booth via VR headsets. The visuals for the…