The opportunity to create a line of Adventure travel clothing and accessories was too great. G Adventures Gear came as a solution to a problem of having to outfit our trips with quality branded gear. Our people in the field needed clothing that performed well in all climates but also created global consistency. By planning outfits with manufacturing cycles, we rolled out a broad range of clothing that suited every situation for all trips around the globe.
Products and gear were a natural evolution. They complement the clothing line as well as marketing material, and serve dual purpose for attracting people to our brand as well serving them along their journey.
I provide design and art direction on a wide variety of projects from branding and web design, to products and interiors. I specialize in identities, signage, brand experiences and immersive environments.