G Adventures Tradeshow Experience 2017

01
Jan
G Adventures Tradeshow Experience 2017
G Adventures Tradeshow Experience 2017
  • Evert Lamb
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For 2017, we had a unified goal for all our global trade shows, gain leads. This single purpose united our global marketing strategy for the year and allowed us to make a very strategic booth system that would funnel people in and through as efficiently as possible. With very tight regional budgets, we worked with items readily available around the world, Ikea. This was als the year where we introduced video in booth via VR headsets.

The visuals for the booth were kept simple to not clutter the space and keep the message clear, do good by travelling. This message was a key to all our marketing for that year, so carrying it to our in booth experience was a natural step. It is also a great icebreaker for those who do not know who we are. The imagery was also streamlined with a single stunning image of one of our destinations. This same booth look and feel was applied across many different sized spaces, from small to large, wide to narrow, trade show to travel talk.

Ease of set up and shipping was also a main concern, and we took extra care to ensure this process was as self sufficient as possible. The entire booth packed up into a crate for shipping that was then picked up by a currier and delivered tot he next event, eliminating the need for staff to transport any display material from place to place  this sounds like a simple idea, but it makes a huge difference to the people responsible for the show.

A full document accompanied each crate that outlined how the booth worked, where items went and what was to be stocked where. Special shirts were made so staff could easily be identified and were on hand to answer questions, tell travel stories and help gather leads.

16-137-01-MK-GL Trade Shows 2017 - Plan_022 16-137-01-MK-GL Trade Shows 2017 - Plan_023 16-137-01-MK-GL Trade Shows 2017 - Plan_024 16-137-01-MK-GL Trade Shows 2017 - Plan_025 16-137-01-MK-GL Trade Shows 2017 - Plan_026 16-137-01-MK-GL Trade Shows 2017 - Plan_027 16-137-01-MK-GL Trade Shows 2017 - Plan_028 16-137-01-MK-GL Trade Shows 2017 - Plan_029 16-137-01-MK-GL Trade Shows 2017 - Plan_0210 16-137-01-MK-GL Trade Shows 2017 - Plan_0211 16-137-01-MK-GL Trade Shows 2017 - Plan_0212 16-137-01-MK-GL Trade Shows 2017 - Plan_0213 16-137-01-MK-GL Trade Shows 2017 - Plan_0214 16-137-01-MK-GL Trade Shows 2017 - Plan_0215 16-137-01-MK-GL Trade Shows 2017 - Plan_0216 16-137-01-MK-GL Trade Shows 2017 - Plan_0217 16-137-01-MK-GL Trade Shows 2017 - Plan_0218 16-137-01-MK-GL Trade Shows 2017 - Plan_0219 16-137-01-MK-GL Trade Shows 2017 - Plan_0220

I provide design and art direction on a wide variety of projects from branding and web design, to products and interiors. I specialize in identities, signage, brand experiences and immersive environments.