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The theme of the “You’ll Never Forget It” campaign is that G Adventures customers—both actual and potential—are not tourists, but travellers. Tourists passively visit, while travellers actively explore. The messaging is a direct challenge; travelling with G Adventures is more than a trip, it’s a chance to join a movement to reclaim travel from the boring, all-inclusive, big-bus crowd.

 

Expedition Intro Spread

 

 Expedition Arctic Trip Spread

 

Expedition Antarctic Introduction Spread

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