Helvetica In Motion
I came across this video on Wenken, the blog of Shelby White and had to show it to everyone I could.
The video itself uses typography, and stars helvetica, to provide all the negative and positive space for the words to move about in. With the colouring and texture effects, you get a good realistic look and it almost seems drawn or painted. And along with the quote from Mike Parker or Linotype USA, you can really hear how the letters do perform, and hold each other, and understand it. Even for someone who doesn’t think about type all day, would understand the importance of this particular type face.
Here is the transcription from Wenken:
The design of Die Neue Haas Grotesk or Helvetica. What it’s all about is the interrelationship of the negative shape, the figure ground relationship, the shapes between characters & within characters so that the counters & the space between characters just hoooooooold the letters. It’s a letter that lives in a powerful matrix of surrounding space. It’s…oh, its brilliant when it’s done well.
Videos via Monomoda. Hit the jump to watch more.